The year was 1990 and automobile enthusiasts were waiting on a new line of luxury vehicles from Japan. Lexus was a brand new marque that made very conventional looking cars. To compete, Nissan came out with Infiniti. To advertise the new flagship Q-45, Nissan ran a series of print ads which never showed the vehicle. Instead you'd see a picture of nature and font that boasted how timeless the car would be. People later quipped that the reason they wouldn't show the Q-45 was because it was so ugly. It had a belt-buckle logo on the grill and oval door handles.